{"id":8943,"date":"2025-01-31T22:12:53","date_gmt":"2025-01-31T22:12:53","guid":{"rendered":"https:\/\/www.professionalfinancial.com\/pfs\/?page_id=8943"},"modified":"2026-01-20T19:00:53","modified_gmt":"2026-01-20T19:00:53","slug":"mission-guiding-principles","status":"publish","type":"page","link":"https:\/\/www.professionalfinancial.com\/pfs\/mission-guiding-principles\/","title":{"rendered":"Mission &#038; Guiding Principles"},"content":{"rendered":"<div style=\"padding-bottom:0; font-family: Merriweather, Georgia, serif; font-size:13px;  background-image: url(\"PFS.logo_blue_.webp\")\">\n<ul style=\"padding:1.5em 0 0 2em; line-height:1.8\">\n<li>Put the best interests of our clients first, and focus our planning on people and values that matter most to them<\/li>\n<li>Employ Certified Financial Planner(r) processes and ethical standards<\/li>\n<li>Act to go beyond client expectations in our financial planning and process<\/li>\n<li>Improve lifestyles with a transparent approach for better outcomes and control<\/li>\n<li>Planning to enhance lives by investment methodologies from advances in science<\/li>\n<li>Planning to enhance lives by reducing negative frictions like tax and trading costs<\/li>\n<li>Planning to enhance lives by arranging strategies to protect and extend legacies<\/li>\n<li>Act with clients, employees, and vendors as if more important than ourselves<\/li>\n<li>Employ our gifts, talents, and resources to steward God&#8217;s grace and truth<\/li>\n<li>Honor God in how we serve our clients, their families, and their communities<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Put the best interests of our clients first, and focus our planning on people and values that matter most to them Employ Certified Financial Planner(r) processes and ethical standards Act to go beyond client expectations in our financial planning and &hellip; <a href=\"https:\/\/www.professionalfinancial.com\/pfs\/mission-guiding-principles\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"onecolumn-page.php","meta":{"footnotes":""},"tags":[],"class_list":["post-8943","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/pages\/8943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/comments?post=8943"}],"version-history":[{"count":27,"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/pages\/8943\/revisions"}],"predecessor-version":[{"id":9341,"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/pages\/8943\/revisions\/9341"}],"wp:attachment":[{"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/media?parent=8943"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.professionalfinancial.com\/pfs\/wp-json\/wp\/v2\/tags?post=8943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}